Braun International, founded in Cleveland in 1908, is the nationwide leader in commercial real estate auctions, valuations and sale of minority interests in commercial real estate; we’re known for our cutting-edge approach of blending multiple types of brokerage methods with bespoke global marketing campaigns designed to maximize market value. We have offices throughout the United States.

Our clients include major institutions & Fortune 500 companies. Our specialty is marketing properties through our proprietary Worldbid Auction Platform, reaching our database of qualified buyers worldwide.

We know that every client’s unique needs and every property’s unique specifications demand an equally unique and tailored solution. Not every property should be sold in the same manner, and the ideal timeframe to sell your property and/or notes may not even be now.

Timeline: 1 week – Introduction/Market Research
Seller and/or Broker discuss with BRAUN its WorldBid Auction platforms and bespoke marketing campaign.  BRAUN immediately begins the research process: researching comparables, sold properties, local/regional/national market, and specific items that make your property unique.  BRAUN begins work on your behalf to determine the appropriate sale range of the property.  BRAUN will provide you with all of the information needed to make an informed decision regarding your property.

Timeline: 1 -3 days – Contract Execution
Seller, Seller’s Agent and BRAUN come to a mutual decision on Auction Methodology, Auction Date and Marketing Tactics.  The contract is signed, and BRAUN’s WorldBid Auction process begins immediately.

Timeline: 3-10 days – Marketing/Asset Creation
Immediately after contract execution, BRAUN’s experienced marketing team creates a tactical set of marketing assets for you, branding your property as unique, and positioning it as one that every investor, broker and agent needs to see, the best investment in your market.

Timeline: 30-75 Days – Marketing Tactic Launch/Direct Contact to Buyers
The BRAUN team hits the ground running on your behalf.  Following marketing asset creation, these assets are Strategically and Globally deployed to buyers, investors, brokers and agents.  Additionally, our experienced sales team immediately starts contacting potential buyers and brokers in your target market.  We leave no stone unturned, and will locate the right buyer for your property.

Timeline: On or before the 30-75th day – AUCTION DAY
Depending on the Auction Methodology selected, the property may sell prior to the auction date, or the auction will take place live on site, telephonically, via the internet, or through a sealed bid process.  BRAUN’s proprietary WorldBid Auction Platform allows bidding at any time, from anywhere in the world.  We receive the highest bid; buyer executes the purchase contract immediately and provides their 10% non-refundable deposit to escrow within 24 hours of acceptance.

SOLD
Just six simple steps, 10-45 days later, your property closes escrow and you receive your funds.

Beginning to end, the BRAUN WorldBid process takes no longer than 60-120 days.

Before a marketing campaign is designed, Braun Worldbid conducts a extremely thorough analysis of the asset(s) and demographics of the target market. This analysis takes into account where buyers come from, best sources to reach these buyers as well as optimal frequency to maximize conversions to sale. Once these findings are complete, they are matched with the price of the asset(s), the seller’s budget, and the seller’s ideal ranges to invest in creating exposure.

Braun Worldbid’s primary goal is to secure the highest purchase value for our client’s assets by developing highly effective marketing communications that engage potential buyers to take action. Our Worldbid Marketing Campaigns Include:

Braun Worldbid works with our syndicated partners to provide cutting-edge Native Advertising, which provides placement of your asset on the world’s top websites. The result packs a powerful punch.

Behavioral Targeting is a digital marketing medium that isolates potential buyers through our proprietary buyer profile. Buyers are identified through online behavior, and your property is subsequently shown to potential buyers who exhibit the highest level of interest and/or buying potential.

With billions of internet search queries each day, it’s imperative in a successful marketing campaign to achieve top placement on the most prominent search engines. Our powerful alliances with Google, Yahoo, and Bing allow ideal positioning of your asset on the internet, which equates to exponentially-increased visibility of your asset on our website.

Your asset will undergo a rigorous Search Engine Optimization campaign that will ensure top organic placement on the first page of all major search engines. This campaign includes heavy-hitters such as Google, Bing and Yahoo, as well as international search engines like Baidu and Alibaba.

Your asset will be syndicated and published to thousands of other national, regional and localized websites as part of a comprehensive web strategy that allows top placement, enhanced reach and increased frequency to your asset’s potential buyers.

Braun Worldbid’s network partners include the Mike Ferry Organization, The Institute for Luxury Home Marketing, Sportstar Relocation, Premiere Estates Auction Company, Fortune 500 Companies, celebrities, athletes, wealth managers, and more. Your asset will be personally introduced to each and every one of our powerful network partners, providing unprecedented exposure to the most likely buyers and investors.

We’ll consider a mix of traditional radio that includes talk radio and AM/FM placements as well as digital radio, in cooperation with our partners at Sirius XM, Pandora, and more.

Contrary to popular belief, traditional media is not extinct. Television ad campaigns can still play an integral role in a successful marketing campaign. Our secret sauce includes compelling creative of the highest quality in addition to placements that guarantee the highest reach and frequency through our media partners.

As part of our bespoke marketing campaigns, Braun Worldbid will launch a global blitz of public relations. Our award winning public relations team selects the most relevant and highly prized mediums to pitch and secure placements. We find that a successful public relations campaign is at the cornerstone of our marketing campaigns. Our public relations campaigns have reached as far as the UAE, Asia, Australia, and further.

Just as each asset is unique, each marketing campaign is unique. Sometimes, traditional marketing tactics are not sufficient; we’ll work creatively to compose a grassroots marketing campaign that can include dozens of unique and personalized options.